Public relations starts with what happens before the spotlight hits your brand, and that’s where GEM begins its PR work. Before designing effective crisis management plans, we develop close media relations that allow for a drip-method of positive news over a consistent period of time.
Overwhelm with Posivitity
The central tenet of our PR process is to 'overwhelm with positivity.' To accomplish this, our brands distribute positive messages consistently, deliver valuable insight via digital and traditional outlets, and create news-worthy events that impact the community at large.
At GEM, we believe that the best kind of public relations doesn’t put you on the field - it changes the game.