GEM writes, edits, and oversees public speaking and press opportunities. In coaching client spokespeople, we work just as much on delivery as we do on the message. To maintain fidelity within the voice of the brand, we run practice sessions, attend on-site when we’re needed, and capture live performances for an instructive debrief.
Not Just the Media
Every person in your organization who interacts with a client is a spokesperson. We often produce branded elevator pitches and USP guidelines for entire client teams, in order to ensure consistency across the organization. Furthermore, our spokesperson coaching often includes script-writing for customer service departments, in order to keep every interaction on brand and on message.