Mobile Milestones

Posted Wednesday March 26^th, 2014 in Trends + Technology.

You may not know it, but we’re currently sitting between two milestones that have significant influence on the lives we live today. March 13 ^th was the 30 ^th anniversary of the first commercial cell phone purchase, while the forthcoming 40-year anniversary of the first successful cellular telephone call will be celebrated on April 3 ^rd .

Back then, the term “cellphone” referred more to the once-promising “car phone” than to the lifelines we can’t live without today.

Originally written-off as nothing more than a gimmick, “the brick” weighed a dainty 28 ounces, down from the 2.5 pound prototype used a decade earlier.

After ten years and nearly $100 million dollars’ worth of research and development, the Motorola DynaTAC 8000X hit the market with a $3,995 ($9,460 in 2014 dollars) price tag and minimal sales expectations. The $50 ($113 in 2014) monthly fee, and $0.40/minute rates also added up pretty quickly. As far as the battery life? The common yuppie could speak for 30 minutes before the battery would need a full recharge…

…and you thought your phone’s battery life was bad.

Gone are the days of needing a spotter to help lift our phones. With technology on the forefront of advertising campaigns in 2014, the artist formerly known as “cellular radio telephone” has evolved to become a valued member of the modern advertising plan. The devices of today have evolved to become the perfect geo-targeted way to reach extraordinarily specific demographics at extraordinarily specific places and times.

Mobile Milestones

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