Sign up for our monthly GEMology email to receive company news and industry-related content that propels you toward growth.

Quotable Information

Quotable Information

Quotable Information

Posted Friday September 05th, 2014 by in Creativity + Art.

Give those inspirational quotes the containers they deserve.


You can’t measure the greatness of an inspiring quote from a dead poet with a ruler – yet, so many designers frame these words with characters that belong on a blueprint! It downright irks me when I see this practice; so many use the incorrect characters when creating quotes in their designs. In reality, the marks often used are inch marks and not quotes; they’re often called smart quotes. For one reason or another, it takes an extra step on our Macs and PC’s to display the correct characters. To get a better grasp on these marks, please see here.

The typeface designers like Claude Garamond and Frederic Goudy knew what they were doing when they tirelessly crafted each character. I am quite sure they would both be rolling over in their graves when they see things like the following.



Scroll, or tap/click a list item to filter posts by that tag.

« 10 Things to Expect of Your Advertising Agency GEM Advertising Partners Up to Provide Aerial Videography to Clients »

This website uses cookies to collect user data and analytics to improve your experience. By using our website, you are agreeing to our cookie policy. Click "Accept" to proceed, or review our Privacy Policy.