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GEM Advertising Partners Up to Provide Aerial Videography to Clients

GEM Advertising Partners Up to Provide Aerial Videography to Clients

GEM Advertising Partners Up to Provide Aerial Videography to Clients

Posted Tuesday September 02nd, 2014 in Analysis + Strategy.

GEM Advertising, a full-service international advertising agency, has teamed up with Elm City neighbor Vision Aerial Media to bring the flourishing aerial videography field to a wide variety of its international clients.

The creative brainchild of legendary mountain bike stunt rider Mike Steidley, Vision Aerial Media offers unmatched aerial photography and videography in Ultra 4K High Definition. One of the most accomplished and prolific stunt riders in North America, Steidley’s accolades form one of the most decorated resumes in his industry. With 16 Regional New England Trials Championships, 12 combined North American Trials & NORBA National Trials Championships, seven World Championship team selections and the highest Red Bull Bike Battle ranking, Steidley and his worldwide, portable stunt show has captivated millions.

Featured on EpicTV, Steidley has also been showcased on national cable networks such as MTV, Fox Sports and the Discovery Channel, as well as in multiple mountain bike films and videos. In the midst of a career that has seen him tour extensively throughout North America, Europe and Asia, Steidley will bring his sports marketing expertise to both visual media and general branding.

“I’m thrilled to be teaming up with GEM to provide the aspect of aerial coverage to their projects,” said Steidley. “When this collaboration presented itself, I realized it was a distinctive opportunity to combine my experience in the action sports world and my passion for aerial footage with a close-to-home agency to create unparalleled excellency.”

MikeSteidleyRedondoBeach_135Through this exclusive partnership, GEM Advertising will enhance not only its production capabilities but will also gain a spectacular branding expert in sports marketing.

“Despite the fact that aerial media is a hot-button issue in America right now, the fact remains that getting into the air is one of the best ways to instantly enhance production value,” said GEM Chief Strategy Officer Peter Kozodoy. “In our partnership with Mike, we not only gain a fabulous addition to our film and television production department, but we also gain his years of experience in sports marketing. We are looking forward to the impact that Mike’s unique perspective will have not only on our sports-oriented clients but also on our clients across all industries.”

“We are more than excited to collaborate with Mike. His focus, determination, and competitive nature is apparent not just in his professional riding career, but in everything he does,” says GEM Creative Director Alex Winter. “Aerial photography grants us the flexibility to have limitless creativity when designing shots and telling stories. We look at this technology not only as an incredibly impressive gadget, but more importantly as a tool to master our craft and present added value to our clients. To be totally cliché, the sky is the limit.”

The partnership will officially lift off on September 6th at Closer to Free, the Ride for Smilow Cancer Center at Yale-New Haven Hospital. To help save lives and support a cure for cancer, visit

For more information on Vision Aerial Media, contact the team at or visit


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