How To Be A Leader
Posted Tuesday October 07th, 2014 by Christopher Bartlett in Creativity + Art.A leader.
A leading brand. A category maker-or-breaker. Is a driving force. A voice that rises above the noise. Emerges from the cloudiness of all the other seemingly indistinguishable products or services to stand tall and clear above them.
How do they do it?
These distinguished winners do things better than their lesser competitors. They tell stories that stay with people, remaining in their minds and oftentimes becoming part of the fabric of their lives. They make connections with their audiences on an emotional basis. They move people at a deeper level, causing them to act, engage and react to their messages. Knowing exactly what they intend to do; what it is they seek. Leaders find the right vehicles, the best strategic partner (advertising agency), to package and ship their content. Once the vehicle is loaded, their content (messages and stories) is distributed to the most impactful distribution centers(media outlets) for release on a predetermined schedule of frequency. A schedule planned to be every bit as impactful as necessary to win the big game. Remain the leader. Emerge as an upcoming challenger. Or drive the category and their brand to an unprecedented new level of growth and success.
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