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Top Marketing Agencies in Connecticut

What are the top marketing agencies in Connecticut that can help you meet your goals, and how do you choose the right one?

Top Marketing Agencies in Connecticut

Posted Thursday January 17th, 2019 by in Analysis + Strategy.

So you've got a top-notch product or service, and it's time to tell the world about it. What are the top marketing agencies in Connecticut that can help get this done, and how do you choose the right agency in Connecticut?

These are questions that every company must face when selecting a growth partner. That's the key — making sure that the agency you select is a true partner for your growth and that the people at the agency you choose will be right there in your boardroom helping you solve the tough challenges you face in your organization.

To find the top marketing agencies in Connecticut, a simple Google search will return lots of options, but don't just pick the first one that pops up. Every agency is different. Each has different strengths and, even more importantly, each agency has different types of work that they prefer doing.

For instance, at GEM, we love to launch new products and services for our clients. Although we do individual services for some clients — like web development, social media advertising, event planning, branding projects and public relations — we do best when we combine those services into a growth program that takes advantage of all those marketing efforts working in concert.

Meanwhile, other firms that specialize in, for instance, web development, prefer to do only web development, and you're guaranteed to get a vendor who's focused only on that deliverable.

However, and this is a BIG however, ask yourself if that's really what your firm needs. As the saying goes, "to a hammer, everything looks like a nail," which means if you ask a web development firm if you need web development, they're going to say "yes, of course!"

That's why we suggest that if you're looking for a top advertising agency in Connecticut, think broadly about what your business challenge is. For instance, your goal might be to "grow sales," or "launch a new product," or "better understand your customers," or "create a marketing plan," or any of the many other objectives our clients have brought to us over the years. Once you distinguish that core challenge, bring that challenge to a variety of firms to see what solutions they propose to accomplish your objective.

When you select an advertising agency in Connecticut that specializes in growth strategy, they can offer you a suite of tools that you, together, can pick and choose from to build the best mix of services that get the results you want.

When you're interviewing advertising agencies in Connecticut, looking at their portfolio is important. But, no matter what the agency has done in the past, you need to know that the agency will be your partner in the future. That's why we recommend going to their office, meeting their team, and asking them some tough questions about how they go about achieving client results. What's their methodology? What do they believe about growth strategy, marketing, and advertising in today's changing environment? What will happen when things go wrong, and how will it get resolved?

Choosing a growth partner is as much about how your culture fits into theirs as it is about their shiny awards, so don't be shy! You'll be working together to build your organization, which takes skill, intuition, experience and bravery. If you find an agency that understands you and has the chops to achieve your goals, you'll know you've found the top marketing agency in Connecticut for you.


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