GEM Advertising Exec to Speak at CT Export Week
Posted Monday March 14th, 2016 by Janel Noblin in Company + News.
New Haven, CT, March 11, 2016- GEM Advertising executive Peter Kozodoy is scheduled to speak at this year’s Connecticut Export Week. Peter is the Chief Strategy Officer and Co-Founder of GEM Advertising, an international, award-winning communications and marketing agency located in New Haven, CT. The US Department of Commerce and the Connecticut District Export Council will be holding the first Connecticut Export Week March 14–18, 2016.
Peter Kozodoy will be speaking on “Global Advertising Techniques” Wednesday, March 16, 2016, from 8:30AM–11:30AM at the United Illuminating Company-Administration Building at 180 Marsh Hill Road, Orange, CT. GEM Advertising is a participating sponsor of the event.
In the Global Advertising Techniques session, Peter will address how marketing abroad has its unique challenges, many of which tie back to strategic business decisions that can make or break a company’s export plan. Brands who are thinking about entering foreign markets should attend this session to learn about branding and marketing strategies: how to make a plan, how to produce the assets, and how to manage the marketing cycle to increase the odds of success. Please click here to register.
“Although modern tools have made it easier than ever to export products and services, there are still many inherent pitfalls to entering foreign cultures with a solely American perspective,” says Peter Kozodoy. “It is critical that CT-based companies understand how to engineer a global brand and personify it through the use of today’s diversified marketing toolkit, and I’m proud to be a part of this process alongside the US Department of Commerce as we all look to compete globally as a unified nation.”
Over the week there will be a series of events all over the state, including an Export Roundtable with Congresswoman Elizabeth Esty and other in-person trainings and webinars designed for Connecticut businesses to either begin their export journey or increase their international business. This unique event is designed to celebrate the exporting successes achieved by Connecticut companies and to encourage more businesses to take their first step toward “going global.”
Want to find out more? Reach out to Janel@GEM-Advertising.com or call her directly at 1-844-436-8326 X 709.
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