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Clever Creative: Statistically Speaking

Consumer data can be a great source of information to help businesses make decisions ... or, as Spotify showed us, funny billboards.

Clever Creative: Statistically Speaking

Posted Thursday December 01st, 2016 by in Creativity + Art.

Consumer data can be a great source of information to help businesses make informed decisions for the overall company and their advertising efforts. Or, you can be like Spotify in today’s “Clever Creative,” and use it to make massive billboards taking a humorous approach to looking at the customer's behaviors. In the company’s largest global out-of-home ad campaign, they took their collected user data and turned them into mocking “Thank You” notes for 2016. The ads appeared in the U.S., the U.K., Germany and France and had the tagline, “Thanks, 2016. It’s been weird,” in its respective languages. Check out the billboards below and find out why, statistically speaking, 2016 was a weird one for Spotify:






Why our GEMites liked this Clever Creative:

These brightly colored billboards would pull any pedestrian away from their phone screen, which can sometimes be difficult in a city full of billboards. On top of that, the clever way in which the company utilized user data makes the ads fun and interesting to read, another task most companies struggle with with out-of-home advertising. We love this ad because of that and its ability to capture attention. Another reason we think these ads are great is because they make you want to search for all of their quirky billboards so you can read the cheeky facts, and maybe find your behaviors in one of them. Overall, we love the ad’s use of the data in a fun and creative way.

Why our fellow creatives should like this:

As we mentioned before, companies usually use data to make decisions on products, budget, advertising, etc. But Spotify decided to use it in a unique way, which is why we think our fellow creatives should like these ads. Through our experience, we’ve found that using data, mediums, or channels in a non-traditional manner is what can really help your company stand out in a cluttered advertising space. People’s attention spans are short now-a-days, so it's pushing advertisers to become more and more creative in their executions, and resulting in ads like Spotify’s most recent.

The global out-of-home advertising campaign that Spotify's creatives came up with makes use of some of the unusual user data the company was able to collect, and turned it into a funny set of attention-grabbing ads. That type of innovative thinking, statistically speaking, is what has made them the world’s most popular streaming app.

Let us know what you think, and look out for next week’s installment of Clever Creatives!

If you’re looking for some clever creative of your own, feel free to contact us.


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