Clever Creative: Sale-ing Away
Posted Wednesday September 14th, 2016 by Caitlin Artigliere in Creativity + Art.Football season has made its return to Thursdays, Sundays and Mondays, which means you can expect to see some of the best commercials of the year. This week’s Clever Creative from Hyundai kicks off this season of memorable ads. The car company is once again a sponsor of the NFL, and one ad in particular from this year’s batch will open your eyes to the incredible lengths football fans go to to never miss a game. Each scenario seems crazy, but if you’re loyal to your team and their games, then you’ll understand them better than most. This hilarious new Hyundai ad speaks to the company’s demographics and psychographics in a way that will have them sale-ing away.
Here’s our favorite:
Check out their other spot too:
Why our GEMites liked this clever creative:
When you think of a football fan, you probably imagine them outside the stadium at 7am, rain or shine, tailgating next to their truck, not a Hyundai. However, the past few years, Hyundai has been a sponsor of the NFL and trying to change those perceptions. The fan-base of football is changing; it’s no longer just for grizzly manly men, but instead is now a sport enjoyed by most everyone. We love that Hyundai saw this and used it as an opportunity to score some new consumers and change the game.
As to why we loved this particular creative, Hyundai was able to perfectly capture the excessive loyalty that football fans have. The crazy scenarios that the football fans are in, plus some well-fitting music, made these ads hilarious and relatable. Many of our football-loving GEMites said they would definitely go to those sort of extremes to watch their beloved teams.
Why our fellow creatives should like this:
We think our fellow creatives should love this ad for the same reason we do: the companies ability to focus on the customer first and the product second. These ads use a classic cause-and-effect format, but they do it in an entertaining way that the consumers will find relatable. They also casually slip in the product features as to make it seem like they aren’t trying to sell you the car, but more imagine yourself in it. As an advertiser or company, you want a potential customer to see an ad and be able to see themselves as the person in the ad, and Hyundai does this flawlessly. To anyone but a football fan, it may seem over-the-top to push your boat out to sea in order to avoid missing a Sunday game, especially if your team is the Miami Dolphins, however, to the target demographic, this seems perfectly rational. Hyundai’s ability to show their understanding of their customers, and their wants, needs and interests, and then some of the product features is the perfect example of why companies should focus on the customer first and the product second.
Let us know what you think, and look out for next week’s installment of Clever Creatives!
If you’re looking for some clever creative of your own, feel free to contact us.
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