Clever Creative: A Theory We Can Get Behind

No matter what you think of now Boston Celtic Kyrie Irving’s and his “provocative” beliefs, we’re sure that you’ll appreciate this cameo-filled Nike ad promoting his new Kyrie IV sneakers. The ad itself is a departure from the Nike’s conventionally contemplative, moving campaigns. That’s not to say, however, that this ad isn’t inspirational. In fact, we think the message and the execution are pretty groovy. See for yourself, and don’t let the introductory use of Sun Tzu’s “The Art of War” fool you as even that has an unexpected twist:

At GEM we are true believers in authenticity, and that includes taking pride in who you are and being true to yourself. So when we saw Nike’s latest ad and slogan “Find Your Groove,” we took note. After all, if we “just do it,” we can be whoever and whatever we want to be. (Note: Except levitate. Even with the Kyrie IV sneakers, you will not likely be able to levitate.)

Nike, as a brand, has never been afraid to be themselves and spark a little controversy, promoting social commentary as much as their product, and this ad is no exception. However, in this case, the devil is in the details as we walk with Irvings through what would be his ideal commercial. You may want to watch it more than once so that you catch all the references. Also because it’s pretty entertaining.

And while we may not be able to get on board with the flat-earth theory, we definitely support the clever creativity embodied in the “Find Your Groove” campaign. As for the plant-based diet argument, well, we are not a 100% behind that.

What do you think about Nike’s latest ad campaign?

If you’re looking for some clever creative of your own, feel free to contact us, and be on the lookout for next week’s installment of Clever Creative!

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