Deepen Brand-Customer Relationships
One of the most strategic marketing methods available is the creation of branded partnerships. When target markets overlap within multiple brands, special branded partnerships – often personified within event, cause, or content marketing – create opportunities to both deepen brand-customer relationships and expand to ancillary markets through cross-promotion. The future of business success will depend on transparency, authenticity and cooperation, and there are few better ways to capitalize on these trends than by aligning with another brand with similar goals.
Brand Personas, Personified
As opposed to direct marketing, branded partnerships allow brands to embody their brand personas in the most honest way, leading to terrific consumer engagement that leads to valuable earned media opportunities. Branded partnerships engage employees at every level, from the C-suite to the customer service department. Thus, these partnerships are often great for motivating internal teams as well as procuring new customers and positive PR awareness.