Brands as Lifestyles
One of the most extraordinary types of marketing in today’s complex world is experiential marketing, where we extend a brand directly into the lives of its key customers. We create experiences that are relevant, memorable, and that interact with multiple consumer touchpoints simultaneously. Many times, our experiential campaign work intersects with cause marketing and public relations efforts on a hyperlocal level.
Consumer Experience Design
Brands that continue to stay relevant will understand that brand interactions depend on the consumer experience. Our consumer experience design examines every single layer, from brand advertisements to direct marketing to in-store promotions. We even design user-flow for brands, which altogether lends to the overall experience. Thus, experiential marketing isn't just about one-off campaigns; instead, it should be engineered into the very fabric of every brand interaction.