Corporate Identity

Communicate the Unique Selling Proposition

GEM begins its client design process in corporate identity, where we build logos and incorporate taglines with meticulous focus to color and layout. We spend countless hours crafting design forms that communicate the unique selling proposition of the client, including multiple internal and external rounds of testing and feedback.

Our diverse identity work has included non-profits, international yacht manufacturers, medical practices and quasigovernmental agencies.

What's Your Story?

Your corporate identity tells your story, and bridges into your USP and elevator pitch. As such, we spend time in focus groups, customer surveys and interviews determining the identity that resonates. Often, the identity that comes forth is entirely different than what has been communicated before, and we use your own data to ensure that your identity is transparent and authentic.