GEM’s social strategy work orchestrates all social media networks according to demographic, psychographic, and ethnographic alignment between the brand and the target market. Starting with platform alignment, we organize industry research, content creation, and distribution schedules according to seasonality, time-of-day, and other proprietary factors. In addition, we incorporate analytics into weekly assessments that help guide strategic direction shifts in real-time across clients in diverse industries.
Our social strategy relies on our path-to-purchase planning, in which we generate path-to-purchase mental maps that guide the social media content and posting strategy. Given the insights we develop about why customers make a purchase, we blend those reasons into targeted pieces of content that address the entire matrix of purchase reasoning. That's how we create posts that lead to clicks.