Social Media Research

Research Driven Social Planning

Research is a tremendous facet of all seven of GEM’s departments; however, social media and content marketing is one of the most research-intensive initiatives we undertake at the agency.

In order to develop your brand’s voice and stay consistent with messaging across thousands of pieces of content, our team dives into your industry, your brand persona, and your best-customer persona at all points in the development process.

Trends + Technology

In addition, we stay abreast of competitors and industry breakthroughs by constantly monitoring the digital sphere of influence related to your brand, product, service and industry. We keep on top of trending data through both Google Alerts and Cision, which are both part of the technology stack of our Public Relations department.