Traditional Media Planning

While digital media grows exponentially, traditional media has maintained its position as an excellent means for broadcast messages. We use ideal customer personas to define the target audiences and divide the messaging into traditional ad networks that make sense. To achieve economies of scale in production for our clients, we engineer creative assets that align with multiple media at once – including television, radio, out-of-home, in-home, print and direct mail messaging.

Deeper Plans, More Value

We never stop at spot buys. Today's media outlets are conglomerates of delivery mechanisms, which not only include the initial media, but also includes a digital component, an events component, a sponsorship component, and a PR component. By pushing for more integrated solutions with each network, we design media buys that have a wide variety of consumer touch-points, and therefore a lot more, integrated value.