Tracking and Reporting

Tracking and reporting is incredibly important to GEM’s media department, which painstakingly analyzes data from multiple platforms in order to submit comprehensive client reports containing key metrics. Rather than provide clutter, we pinpoint the metrics that lead directly to sales conversions and submit reports monthly with analysis and recommendations. Through our use of multiple media platforms – including our partnership with AdTaxi – we provide dashboard reporting in easy-to-use interfaces for the benefit of our clients.

Invoice Monitoring

GEM’s media department collects, dissects, and analyzes both traditional and digital media traffic and invoice reports to ensure our clients receive the maximum value for their media investment. We often achieve 20-50% value-added rates, and we monitor for make-good opportunities on a monthly basis.

Data Analysis

Tracking and reporting is incredibly important to GEM’s media department, which painstakingly analyzes data from multiple platforms in order to submit comprehensive client reports containing key metrics. Rather than provide clutter, we pinpoint the metrics that lead directly to sales conversions and submit reports monthly with analysis and recommendations.