Negotiation and Value Added

Through over 30 years of experience in media markets across the country, GEM’s media department is skilled in negotiating the lowest available rates and value-added opportunities. We consistently achieve 20-50% value-added rates, and tie in promotional sponsorships and other branded partnership opportunities where available.

Value-added Opportunities

Value-added opportunities are integral to our clients’ campaigns, which is why we sometimes hold budgets in reserve in anticipation of sudden, custom opportunities that allow us to gain competitive advantages for our clients through increased community involvement. Furthermore, we push media creative teams to design custom, integrated campaigns for our clients, which can involve social media, sponsorships, digital components, events, and cause marketing.