One of the most important web applications we use is the suite available through Google Analytics (GA). We carefully set up and maintain GA in all of our builds, which allows us to monitor performance goals and make recommendations to clients based on the demographic user data we accumulate over time.
Most recently, GA helped us guide a client toward the better of two new location options – a choice made possible by geography-based web traffic and click-through rates.
A large part of our digital work ties back to client websites and specific landing pages designed to capture leads and convert visitors. We dissect metrics like visits, time-on-page, click-through rates and sales conversions to monitor and adjust digital search and banner campaigns on the fly.