Email Marketing Metrics

One of the most powerful marketing tools is email, particularly when it is used correctly. We distribute both to in-house client lists and to purchased lists, and track results in a dashboard setting in order to measure creative value, distribution effectiveness, and A/B testing results.

Lead Nurturing

Lead nurturing is essential to today's consumer experience design, and email marketing is an effective way to not only reach new customers, but to also continue to engage current customers. We use email marketing metrics to guide email design, content production and curation, and distribution cycles.