Our robust content marketing services are led by GEM’s award-winning copy department. Through diligent research and the careful crafting of long-tail keyphrases, we engineer blogs, infographics and landing pages that convert. We use SEO ranking tools, click-through rates and sales conversion metrics to measure each piece of creative individually in order to commit resources in the best possible direction.
The Content Marketing Cycle
Within our growing digital world, content marketing has become one of the central service areas at GEM. The design, production and distribution of digital content forms the backbone of many of our successful campaigns, and content marketing is typically a pivotal focus of our comprehensive communications plans. We achieve economies of scale for our clients by engineering content that has many uses across owned digital properties, social media, and even broadcast media.