GEM’s media department collects, dissects, and analyzes both traditional and digital media traffic reports to ensure our clients receive the maximum value for their media investment. We often achieve 20-50% value-added rates, and we monitor for make-good opportunities on a monthly basis. In addition, we utilize dashboard reporting software for all search, banner, and targeted email campaigns.
We use real-time results, including client metrics, to help guide creative changes on nearly a daily basis. By using A/B testing and specific landing pages, we can boost results over the course of a single campaign. Furthermore, to avoid being overwhelmed by data, we curate data reports for clients to show indication markers of performance, which can inform internal reports, marketing budgets and creative effectiveness.