Many of our successful earned media campaigns center on events and event-based marketing. Oftentimes, brands have programs in place that lend beautifully to larger media exposure – allowing us to marry an improved version of the event to cause marketing prospects and other public relations opportunities. After we update or create newsworthy events, we use traditional, social, and digital means to spread the word and increase attendance.
Events as Direct Marketing
For many B2B brands, events can serve as direct marketing strategies. To facilitate rapid growth and lead generation, we design B2B events to capitalize on centers of influence. By designing the right experience and inviting the right centers of influence, we take advantage of captive audiences to convey value propositions and convert attendees into advocates.