In-home marketing is not dead; it simply takes more creativity to engineer in-home mailings that yield positive results. Our in-home ranges from simple postcards to complex pieces that interact with digital components. We also sometimes consider digital banner advertising part of the in-home suite, despite the fact that we display banners on mobile and tablet devices as well. Our digital banner ads are fun, flashy, and often animated in order to catch a viewer’s attention on generally cluttered webpages.
In-Home is just part of our direct marketing strategy, which also includes customer interactions like printed newsletters, custom magazines, promotional items, and custom branded devices with staying power in your customers' homes. Every piece we produce must pass the "Keep" test: will the client open it? Take action? Keep the piece for further engagement? If we can't answer "yes" to all three, we keep developing until we can.