Unique Selling Proposition
The primary focus of our identity work is in the distillation of the brands we work with. We begin our process with an audit phase, during which we interview key stakeholders in the organization – both internally and externally – in order to uncover your brand’s unique selling proposition (USP). Audits often include digital and paper surveys, focus groups, and one-on-one interviews.
As part of this process, we run brand-persona and customer-persona exercises – creating ideal customer profiles down to their demographic, psychographic and ethnographic characteristics.
Heart of the Brand
Using the USP, we create a logo and tagline that satisfies all constituencies and directly addresses the value proposition in a clear, concise way. Identity work is one of the most challenging projects to undertake, and we pride ourselves on delivering an identity that gets to the heart of the brand.