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Google's Mobile-Friendly Rules Put Customers First, and Nobody Cares

The mobile tsunami has been coming on strong for quite a few years now, and finally Google has decided to boost mobile-optimized content.

Google's Mobile-Friendly Rules Put Customers First, and Nobody Cares

Posted Monday July 20th, 2015 by in Trends + Technology.

The mobile tsunami has been coming on strong for quite a few years now, and finally Google has decided to boost mobile-optimized (‘responsive’) websites and subjugate the rest. Well, it’s about time.

Although all of our web builds are responsive right from the scope phase, that’s not true of most websites today. And, although Google has changed its algorithm and has kicked up a lot of discussion around responsive development, companies don’t seem to care one darn bit.

The fact that many large companies don’t have responsive sites isn’t sad because of their lack of commitment to technology; it’s sad because it demonstrates their lack of commitment to their customers. Simply put, Google cares about its customers first and foremost. What’s good for the customer (relevant searches, an easy web experience) is Google’s top priority, and is the main driver of its myriad algorithm changes. Google decided to favor responsive sites because people are using smartphones to access the web at a staggering, exponentially-increasing rate, and Google wants them to have the best web experience possible.

Given Google’s move, we can only assume that those executives unwilling to invest in their sites to make them responsive simply don’t care about their customers or potential customers. And that’s the greatest shame of all.

If you’re in charge of a business and your company’s site is not responsive, take 30 lashes (self-administered, we trust you) and then do something about it before your customers riot in the streets on account of this mobile-unfriendly outrage!


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