Clever Creative: Festival Findings in One Simple Infographic

A recent Nielsen study has revealed psychographic data about festival-goers that is music to our ears.

Clever Creative: Festival Findings in One Simple Infographic

Posted Thursday June 16th, 2016 by in Creativity + Art.

Starting today, we will be posting about some of our favorite creative work from out in the advertising world in our new series: Clever Creative. To kick things off, we’re going to talk about an article that was sent around our office. A recent Nielsen study has revealed psychographic data about festival-goers that is music to our ears. The following is an infographic of this information put together by Adweek:


FestivalFolks.png FestivalFolks.png

Why our GEMites liked this clever creative:

We loved this clever creative infographic because it was able to convey important information for marketers and advertisers in a simple and easy-to-read format. Plus,what better way to inspire some of our own in-house creative than with a funkadelic-festivalgoer feature (that’s right we went there). Afterall, the festival season is finally upon us and this industry is fast becoming a large piece of the advertising puzzle.

Why our fellow creatives should like this:

If there is one thing our fellow creatives should take away from this, besides the fact that Bonnaroo fans are 59% more likely to buy liquid coffee, it’s that infographics are a great way to display data. As we all know, the business world is fast-paced, and many of us barely have time to grab a lunch, much less read a 20-page report. Bright colors, fun images/graphics, and quick facts, are a more attractive alternative. Short and sweet is key. Everyone in our office only needed to take about 2 minutes out of their day to read this rich infographic, compared to an hour or more if they had to read a report with this data. The moral of the story is that when presenting consumer behavior, to generation X & Y, creativity is key, and visuals don’t hurt either.

Let us know what you think, and look out for next week’s installment of Clever Creatives!

If you’re looking for some clever creative of your own, feel free to contact us.


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